Foundation Course in Business Partnership and Marketing

It may seem like businesses are stand-alone entities that are always competing with one another for customers. But more often than not, there’s another product or service out there that compliment what you’re selling, and establishing a partnership with that business could bring a lot of added value to you.

Creating a partnership in business can be a great launching point for your marketing strategy. Establishing the right kind of business connection with the perfect partner could be the key to unlocking a whole new customer base and incentivizing your regular clients.

Over the course of your career, you work with many different stakeholders in many different facets. A business partnership can be one of the trickier relationships to navigate. 

In this course, tips for the skills you need to develop, identify, and build strategic business partnerships and sustain them over time shall be discussed. 

Also, you shall be guided through factors that influence a partnership, from the nature of the relationship to the stakeholders involved. 

The steps in developing the relationship, including prospecting, negotiating, and onboarding your new business partner will also be explained. 

By attending this highly interactive and practical course you will:

• Acquire language skills that will enable you to communicate ideas with precision and power

• Learn how to develop a mandate for your initiatives

• Appreciate the role of the Business Partner

• Understand how to coach internal stakeholders and provide feedback to them

• Discover techniques for building rapport with your client group