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Social Media Management a Hidden Gem You Need To Win the Lottery
Social media is a bridge that brings people from all over the world together on a platform that allows for the creation, sharing, and exchange of information and ideas.
Social media is more than just an interactive app for communicating with family and friends; it is also a market for promoting and purchasing various ideas, services, and products.
With people all over the world utilizing social media for various purposes the need for social media management became paramount.
What is Social Media Management?
Social media management simply put is the process of managing your social media platform and the content and interaction that occur on these platforms. It is simply the process of creating, scheduling, analyzing, listening to, and engaging with content posted on social media platforms such as Facebook, Instagram, and Twitter.
To manage your social media account, you can engage the service of a professional social media manager or make use of tools for social media management.
Who is a social media manager?
A social media manager is an individual who is in charge of making decisions relating to an organization or individual’s social media platform, the social media manager is in charge of coming up with and implanting social media strategies that best suit the organization or individual.
Essential skills of a social media manager
There are essential skills a social media manager is expected to have and these skills are as follows:
- Creativity: As a media manager you have to be creative as you are required to come up with content and also determine what should be and where it should be.
- Copywriting: let me just say I love copywriting and you could too by simply knowing what copywriting is and venturing into it, I promise you cannot regret it and it pays pretty well especially for students into freelancing.
- Design: design is not just about coming up with graphics as a social media manager you get to design the outlook of brands that people see.
- Analytics: you must be able to analyze your social media platforms with respect to engagement and performance but not to worry there are great tools for it.
- Leadership: As a social media manager you will be required to work with others and be placed in a leadership position meaning you have to make important decisions and make them well.
- Research skills: basically you must and should know how to carry out research as you will be required to come up with ideas for multiple social media platforms.
- Time management: I am also yet to master this skill but I can tell you it is a needed skill to ensure you are doing everything at the right time to get the right result.
Being a social media manager is a fun and creative job that requires you to always be on your toes.
To become a social media manager here are some things you could do:
- Obtain knowledge of social media marketing strategy.
- Acquire a degree or relevant work experience.
- Create your own social media following and share strategic, thought-provoking content.
- Learn how to use social media and marketing analytics in general.
- Participate in training sessions.
- Create an online portfolio.
- Follow companies you admire on all of their social media channels.
Due to the prevalence of social media in all industries, businesses rely on managers to handle content creation and sharing.
Working in business, food service, hospitality, transportation and travel, healthcare, construction, or almost any other industry is a possibility.
If you work as a social media manager, you may be in charge of other aspects of their marketing in addition to what you post online.
Apart from social media managers, there are tools available to help you manage your social media.
What are social media tools?
The purpose of social media management tools is to control and manage various social media platforms.
The most effective social media management tools will help you curate content for posts, schedule posts on a content calendar, and even recommend the best times to post.
There are numerous social media tools out there but we are going to be discussing 5 great social media tools you have to try out but to ensure you do not get bored am going to be hitting the nail on the head and giving you key points you need to note
Social Media Tools
Social media tools you should try out and what they are best for
- Professionals
- Small-scale enterprises
- Large Corporations
- Posting Scheduling
- Analytics for social media
- Promotional campaigns
- Feeds via RSS
- Agencies
- Startups
- Social media marketing
- Forecasting trends
- Influencer marketing on social media
- Individuals
- Startups
- SMEs
- Collaboration within a team
- Scheduling social media
- Digital Marketing
- Pages on Facebook
- SMEs
- Enterprise
- Agencies
- Marketing campaigns
- Social media analytics
- Content scheduling
- Small groups
- Startups
- Small-scale enterprises
- Marketing aids
- Social media strategy reporting
Benefits of social media management
- Examine and improve your current social media presence.
- Create a social media content calendar to ensure consistency in your presence.
- Make posts that are unique to each platform.
- Examine your social media results.
- Respond to messages and comments.
- Assist you in setting up and reaping the benefits of social media ads.
Social Media Platforms
Here are some social media platforms that require social media management
- YouTube
Social media management is a pretty great idea and anyone can venture into it either as a manager or user of the service and you know the most beautiful thing is you can be a student and still be a manager.
I hope you enjoyed this article so please leave a comment on your thought.
P.S. I totally appreciate the previous comments they were uplifting.
