Email marketing and social media marketing

Two of the most effective marketing strategies for expanding your audience and establishing your brand are social media and email marketing. Determining whether email marketing or social media marketing is the right choice for a business can be a challenging task initially.

These two modern marketing methods have gained widespread popularity and offer opportunities for small to medium-sized businesses to reach a broader audience and drive conversions.

Each of them has advantages and disadvantages, but when combined, they can increase interaction and grow your list of subscribers.

They resemble marketing’s version of Batman and Robin. Social media is newer and more dynamic than email, but it’s still quite powerful, like Batman. Batman is a fantastic superhero by himself, but along with Robin, they make a powerful team!

The key takeaway is that social media and email marketing function best when they complement one another to expand your audience, grow your email list, and broaden the reach of your email content.

In this comprehensive guide, we will demonstrate:

• The distinctions between social media and email marketing and the reasons each is crucial to your content marketing plan
• How to grow your email list and acquire social media shares for your emails
• How to use email marketing to grow your social network

Social Media Marketing

One of your best digital marketing avenues is social networking. The benefits of each platform vary based on who your target audience is.

• Twitter: Prompt word-of-mouth advertising with potential for rapid growth
• Pinterest: Compared to other social media platforms, Pinterest has a lower number of steps required for a purchase, which contributes to its strong user engagement and proven ability to convert more viewers into purchasers.
• Facebook: Unmatched targeting for more than one billion daily users
• Instagram: Stories and advertisements for visual promotion, along with the possibility of user-generated content
• YouTube: High rates of engagement and conversion, with 84% of users reporting that they have made a purchase following the viewing of a brand video
• LinkedIn: Use networking, content, and ads to target B2B prospects from certain firms.

Why do we love social media so much?

More than 65% of marketers saw benefits in lead generation after investing 6 hours per week in social media marketing. Social media is a powerful way to grow your audience and should be included in every business’s marketing strategy. It is so great because it makes it possible for you to find and attract your target audience in a way that no other channel can compete with. You can drive traffic, build brand awareness, increase your organic reach, and improve conversion rates.

Email Marketing

Email marketing is the personal connection channel that helps you convert those people into long-term clients, but social media is about spreading your reach to reach a larger audience. Your company needs a well-thought-out email marketing strategy because:

• It’s the only marketing channel that allows you to communicate directly with people and has complete control over the process.
• You can send various clients customized (targeted) marketing content.
• It unifies your marketing initiatives onto a one platform so you can distribute all of your other marketing materials, including articles, podcasts, and promos.
• You can use statistics and analytics to A/B test your ideas and gauge your success.
• Email campaigns stay in the inboxes of your target audience for a considerable amount of time, which helps them remember your marketing email.
• It provides an affordable way to reach a big number of subscribers with your email marketing campaign.

You may direct customers through your conversion funnel, run discounts, and raise brand recognition using email marketing. Additionally, email generates $38 for every $1 spent, making it a greater ROI (return on investment). Not so awful, is it?

Social Media vs. Email Marketing

E-mail marketing and social media comparisons are similar to fisherman debating between a net and a fishing pole. Since the instruments have diverse uses, it is not worthwhile to compare them. Just like the net, social media allows you to catch a lot of fish, but not all of them can be sold. Similar to a fishing rod is email marketing. Even if you use the proper bait to draw in the right fish, you won’t catch a ton of fish.

Email and social media should complement one other because of this. Here are some of the main advantages of each channel to aid in the development of your strategy:

Email Marketing

1. Your email list is always your property. You can always remove your social networking accounts.
2. You can interact directly with your subscribers and use customisation.
3. People can receive automated emails at the ideal moment.
4. Email marketing is one of the digital marketing platforms that marketers value the most, according to 77% of them.
5. Email marketing appears to be more successful than ever, as evidenced by the 34.9% growth in average weekly signups for email newsletters since March 2020.

Social Media

1. Millions of potential clients and like-minded individuals are out there waiting to connect with you and your company.
2. You have the ability to go “viral” by announcing something to all of your followers that are widely distributed.
3. Events and live discussions on a variety of subjects are available for hosting.
4. 21% of buyers are more inclined to make a purchase from companies they can connect with on social media.
5. Social media, according to 73% of marketers, is either “very effective” or “somewhat effective” when used in content marketing campaigns.

Your content marketing plan will be greatly enhanced by integrating social media and email marketing. They function better together, as we’re going to discover.

How does email marketing engage customers?

Email marketing is a highly effective marketing tactic with a significant reach. Statista reports that there are currently 4 billion regular email users worldwide, and this number is expected to grow to 4.6 billion by 2025.

With over 306 billion emails sent and received each day, email communication is incredibly active. The average open rate for marketing emails is around 25%, while the click-through rate is approximately 2%.

How does social media marketing engage customers?

Social media marketing takes a broader approach by allowing businesses to engage their audience and shape their brand’s perception. It creates a positive image of the brand and influences customers’ purchasing decisions. Successful social media marketing campaigns have a conversion and click-through rate similar to email marketing, typically ranging from 2% to 5%.

Can both be used together?

Combining social media and email marketing is advantageous due to its cost-effectiveness and low barriers to entry. Businesses can allocate budgets for both strategies to reach a wider audience.

The two campaigns can work synergistically: email marketing can gather customer feedback through surveys, which can then be used to enhance targeted social media marketing.

Social media campaigns can reinforce email marketing efforts by reminding customers of deals and encouraging social media audiences to join the email list.

Which is best for your business?

Choosing the ideal digital marketing option requires evaluating available resources and deploying them effectively. Social media marketing allows for broad audience reach and immediate interaction, but it can be labor-intensive.

Email marketing requires less targeting and real-time adjustments, making it a resource-friendly approach.

Marketers can plan and produce high-quality content with lasting impact. If budget is a constraint, email marketing may be the most cost-effective way to reach a wide audience, while social media marketing is suitable for small businesses with a clear understanding of their market or larger organizations with dedicated social media management.