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Become a Certified Google Analyst With 5 Easy Steps
Google analytics certificate is your one-way ticket to gaining digital analytics skills and standing out in the crowd to grab the attention of prospective employers.
Google Analytics software is the most well-known and widely used analytics software, obtaining the Google Analytics certificate gives you a significant advantage.
Now this certificate does not just pop up waiting for you to get it there are steps that you need to take to get it and we will be exploring these steps together:
Step 1: Sign up for Google Partners
To get the google analytics certificate you must take the Google Analytics individual qualification exam (GAIQ) and to take this exam you must first sign up to become a Google partner now being a google partner has a lot of benefits as google has begun awarding badges to its partners.
To receive a badge account holders will need to satisfy new thresholds in three distinct categories which are as follows:
- Certification
- Performance
- Spend
Being a Google partner either as a business or an individual opens you up for opportunities that will be very useful to you in attracting clients and employers.
Step 2: Take Google Analytics for Beginners
Once you have become a google partner you move to the next step which is to take google analytics for beginners now even if you already have analytics skills there is no harm in taking Google Analytics for Beginners as no knowledge is a waste and it will be pretty beneficial to you.
The main purpose of google analytics for beginners is to help beginners learn and to help those who are already familiar with analytics unlearn and relearn where necessary.
At the end of each section of the course, there are short assessments which you are required to complete and 80% or more to carry on to the next section remember there are no shortcuts to success.
According to Google, it takes 4-6 hours to complete the google analytics for beginners training but it can take more than the stipulated time depending on your knowledge and retention skills.
Below is a brief course outline for the beginner’s course:
Introducing Google Analytics
- Why digital analytics?
- How Google Analytics works
- Google Analytics setup
- How to set up views with filters
The Google Analytics Interface
- Navigating Google Analytics
- Understanding overview reports
- Understanding full reports
- How to share reports & custom report
- How to set up dashboards and shortcuts
Basic Reports
- Audience reports
- Acquisition reports
- Behaviour reports
Basic Campaign and Conversion Tracking
- How to measure Custom Campaigns
- Tracking campaigns with the URL Builder
- Use Goals to measure business objectives
- How to measure Google Ads campaigns
- Course review and next steps
Step 3: Advanced Google Analytics
Okay! Now if you have completed the beginner’s course and you are confident in your ability you can then move on to the Advanced Google Analytics course which takes is stated to take 4-6 hours but you might spend more than 6 hours so be fully prepared remember the key is to succeed.
Just like the beginners’ course you will also be required to take assessments at the end of each section now you have to ensure you score above 80% in each section as your success in this course will go a long way in helping you in your final exam.
Below is a brief course outline for the Advanced course:
Data Collection and Processing
- Google Analytics data collection
- Categorizing into users and sessions
- Applying configuration settings
- Storing data and generating reports
- Creating a measurement plan
Setting Up Data Collection and Configuration
- Organize your Analytics account
- Set up advanced filters on views
- Create your own Custom Dimensions
- Create your own Custom Metrics
- Understand user behaviour with Event Tracking
- More useful configurations
Advanced Analysis Tools and Techniques
- Segment data for insight
- Analyze data by channel
- Analyze data by audience
- Analyze data with Custom Reports
Advanced Marketing Tools
- Introduction to remarketing
- Better targeting with Dynamic Remarketing
- Course Summary
Step 4: Google Demo Account
Google provides demo accounts that individuals can use to practice ahead of the exams and be familiar with google analytics features and how they operate.
Step 5: Google Analytics Individual Qualification Exam (GAIQ)
The GAIQ exam is the only way to obtain a google analytics certificate and it is no walk in the park you have to ensure you take step 2 and 3 very seriously to ensure your ace the exam, the GAIQ is exam is free and doesn’t require any payment for certification,
So, let’s get some facts about the exam straight, the exam takes 90 mins which is an hour and a half to be completed, and is divide into sections that have multiple-choice and true or false questions
You need to score at least 80% of the questions correctly which means you should be aiming to get nothing less than at least 14 questions wrong now you don’t need to panic if you do not score at least 80% of the questions correctly you can try again in 7 days at no cost at all.
The GAIQ certificate has a lot of benefits and it is worth every effort you put into it, it is also important to note that the certificate is valid for only 12 months once you obtain your certificate it automatically reflects Google partners’ account.
We have completed practically all there is to know about obtaining Google Analytics Certificate now the ball is in your court and I hope you score a career point or two with this information.
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